Thursday, July 29, 2010

With the Apple woes firmly behind the company they are planning an assault on your wallet

With the Apple woes firmly behind the company they are planning an assault on your wallet with a whole host of new products, including revised iMac’s, new Magic track pads, 12-core Mac Pro’s, and Magic battery chargers and of course a new gargantuan Cinema display.

First up, we have details on what many had already thought Apple have unleashed their new iMac, now we’re massive fans of the iMac, even though it had a somewhat rocky start to life when it launched in November. That’s all behind them and here is the version 2.0, if you will.

So what do you get with the new version I hear you ask? Well Apple refer to it as “Turbocharged” and their not wrong. The 21.5-inch version now offers Core i3 processors up to 3.2Ghz, or a 3.6Ghz Core i5. The 27-inch goes a step further with the i7 quad-core 2.93Ghz.

There’s a minimum of 4GB memory inside each new iMac, upgradeable to a whopping 16GB, and hard drives now start at 500GB, upgradable with solid-state 256GB options or up to 2TB of spinny disks in 27-inch iMacs.

As you’d expect, there’s all the standard Bluetooth, N-standard Wi-Fi and one Firewire 800 port, and Apple’s now standard-issue LED backlighting for each new iMac’s screens.

Elsewhere, Apple have released their new Apple Magic Track pad, now if your familiar with the latest Mac Laptops you’ll know all about the gesture track pad – identical to what get on their laptops, but now it can be added to any Apple products with Blue Tooth.

It introduces a new three-fingered gesture that lets you fling windows round the screen.. It costs a £59 and we’re yet to be convinced. If you have the new Magic mouse then there isn’t much point. Although we suspect that there will be some more secrets to be unlocked from Apple’s pretty new peripheral.

Now if you own the new iMac then the one the strangest decisions by Apple was not to offer a way to charge your ultra-sleek keyboard and Magic Mouse. They made a big song and dance about how green the new iMac’s are, and then let you use traditional throwaway batteries. Well, it has kind of sorted this out now with an Apple branded charger kit. For $29 you get six AA batteries and dock that plugs into the wall and charges them.

Apple reckons its rechargeable batteries have a lifetime of 10 years, although it doesn’t say how many charging cycles that equates to, or how many hours of real world use.

Likewise, the Mac-maker reckons its batteries have “an extraordinarily low self-discharge rate” which means, “Even after a year of sitting in a drawer, they still retain 80 percent of their original charge.”

For the big spenders Apple have also updated the Mac Pros, now it still keeps the rather drab looking grey case and desktop design. But it now has the ability to house 12-cores more than enough for any Mac addict.

If you’re after a super-charged, graphics powerhouse, dive in here… The new top-end Mac Pro packs in two six-core, 2.93GHz Xeon 5600 processor giving you 12 cores in total and 50% more power than the old champion. It’s due to launch in August and hasn’t had a price slapped on it yet but Quad-core and 8-core Mac Pro models will set you back £1940 and £2553 respectively, so you’d better start saving your pennies.

And finally, Apple have lifted the lid on the what must be the best looking display ever, this will be important if your are looking at the Mac Pro above as it doesn’t come with a screen. So you now have the choice between 24, 27 and 30-inch displays all rocking the crystal clear LED technology.

The new 24in Apple LED Cinema Display packs a 2560 x 1440 resolution and a 16:9 aspect ratio. There’s the usual built-in iSight camera and microphone, a 49W 2.1 speaker system and a Mini DisplayPort connector with audio support. You’ll also get the standard two USB 2.0 ports, two Firewire 400 connections and a Kensington security port to keep your new purchase locked down.

Apple hasn’t put a price of date on the 27in LED Cinema Display for the UK yet but given that the 24in goes for £649 and the 30in will currently set you back £1199, expect it to cost you a pretty penny.

So there you go, Apple has given you more than a few reasons to start saving, whether you looking to add nifty new track pad to existing Mac or you are one of those feverish upgraders there is plenty of new stuff to go and drool at when you next go to the Apple Store.

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